What We Do

Caroline Mickler Licensing is an award-winning, independent agency with a reputation for creativity, integrity, and results. We specialise in understanding a brand’s unique DNA and translating it into merchandise that feels authentic, engaging, and commercially successful.

From premium collaborations to mass-market ranges, we ensure that every product—no matter the price point—meets high standards of design, quality, and brand fit.

Our expertise in retail positioning allows us to strategically develop brands across every tier of retail, ensuring each channel complements the other and strengthens overall market presence.

Over the years, we’ve cultivated long-standing relationships with manufacturers, retailers, and licensors alike—because we believe that trust, collaboration, and clear communication are the cornerstones of lasting brand success.

Caroline has recently been awarded “The Honorary Achievement Award 2025”  in recognition of her contribution to Brand Building in the Licensing Industry.