Janet Reger

Janet Reger single-handedly transformed Britain’s attitude to what sits beneath a woman’s clothes — moving lingerie from a functional purchase to a fashion object of beauty and form. The brand was built on a simple principle: lingerie women would, and did, buy for themselves.

Across six decades the name has been synonymous with beautiful, luxurious underwear that empowers women to feel their best — loved by press and consumers alike as a genuine British lingerie trailblazer.

Janet Reger herself was driven by a single-minded passion: “to revolutionise the underwear world with my vision of how a woman should look undressed” — and so launched the Janet Reger notion of Beautiful Undressing, inspiring a passionate community of high-profile clientele.